Nutrition technology platforms market seen topping $38B by 2030

The Business Research Company projects the global nutrition technology platforms market will surpass $38 billion by 2030, driven by personalized nutrition, wearable-device integration and AI-powered coaching. North America is expected to lead the category, while the U.S. remains the largest single market.

Why it matters: - The nutrition technology platforms market is moving from niche wellness software to a larger digital health category tied to preventive care, chronic disease management and personalized nutrition. - The market’s projected growth signals more demand for tools that connect diet guidance with wearable data, mobile apps and clinical workflows. - The Business Research Company projects the market will exceed $38 billion by 2030, with a 17% CAGR. - The market is expected to represent about 3% of the broader healthcare technology market and roughly 0.3% of the information technology market by 2030.

What happened: - The Business Research Company released its Nutrition Technology Platforms Global Market Report 2026 covering market size, trends and forecasts through 2035. - North America is forecast to be the largest regional market by 2030, reaching $15 billion from $7 billion in 2025. - The U.S. is projected to be the biggest country market in the region, at $13 billion by 2030 versus $6 billion in 2025. - The report points to rising use of AI-driven meal planning, personalized nutrition tools and wearable-device connectivity. - The report says the top 10 players held only 2% of revenue in 2025, underscoring a fragmented market.

The details: - Personalized nutrition is one of the main growth drivers, as consumers want diet plans tailored to lifestyle, genetics and health conditions. - That trend is estimated to contribute about 2.0% of annual market growth. - Wearable devices and connected health tools are another major driver, adding about 1.8% annually. - Preventive healthcare and chronic disease management are also supporting demand, contributing roughly 0.8% to yearly growth through 2030. - Active measurement and standard measurement segments are expected to add more than $21 billion in value by 2030. - Active measurement is projected to add $15 billion, while standard measurement is expected to add $6 billion between 2025 and 2030. - Active measurement is expected to hold 69% of the market, or about $26 billion, by 2030. - The market’s applications include standard supplements and disease-based categories. - End users include direct consumers, wellness and fitness centers, hospitals and clinics, and institutional clients. - The report highlights web-based nutrition coaching as a growth area. - In June 2024, Nestlé Health Science launched the GLP-1 Nutrition web platform for people on GLP-1 medications, offering customized nutrition advice, expert support and wellness tools.

Between the lines: - The market remains highly fragmented, so no single company has dominant control despite strong growth. - Moderate entry barriers appear to stem from AI requirements, regulatory compliance, data privacy concerns and the need for validated nutrition products. - Companies are competing through broader product portfolios, healthcare partnerships, digital platforms and data analytics. - Abbott Laboratories ranked first globally in 2025 with 1% market share. - Other named players include Nestlé Health Science, Bayer, Noom, MyFitnessPal, ZOE, Viome, Lifesum, InsideTracker, Cronometer, Nutritics, Nutrium, Foodvisor, FatSecret, Heali AI, SmartPlate, Wellory, Lumen Technologies, BetterMeal AI and Nutrisoft. - The supply chain includes ingredient and biotechnology suppliers such as DSM-Firmenich, BASF, Archer Daniels Midland, Cargill, Kerry, Ingredion, Glanbia, IFF, Givaudan and Lonza. - Distributors named in the report include Univar Solutions, Brenntag, IMCD, Barentz, Azelis and Caldic.

What's next: - The report expects continued expansion as nutrition platforms become more tightly linked to healthcare and consumer wellness routines. - Growth is likely to remain concentrated in North America, especially the U.S., if adoption of digital coaching, wearable integrations and employer/insurer programs continues. - Competitive pressure should stay high as smaller players try to gain share in a fragmented market. - Request a free sample of the report - Access the detailed market report - Follow the company on LinkedIn